WATERSLIDE EXTREME GAME
Our first foray into Appland. A branded game using the iPhone's accelerometer. It hit the App store and became the number one branded game in 52 countries. 1 in 3 people in the UK had the game on their iPhone. Most people in the US thought Barclaycard was a games manufacturer at the time.

ROLLERCOASTER EXTREME
Yes you guessed it, is the follow up to Waterslide Extreme. It's bigger, more colourful and possibly even better.

TOYS AR APP
In a world first we managed to make AR work without a crappy symbol you point at, but found a way to implement skin-tracking technology to make the Barclaycard Toys spring to life right in the palm of your hand. Or on a giant hand on a wall.

BESPOKE BALLADS for BESPOKE OFFERS
Yes, offers worth singing about that's what they are.
Barclaycards Bespoke Offer service is called Bespoke, so we bespoke sung about it.
And what's more bespoke than a ballad based on your own personal Twitter feed?
It doesn't get more bespokerer. Massively helped by our friends from Unit 9 and four exceptional musical superstar acts, we made about 80 BESPOKE BALLADS in 5 days.

Featuring:
The Brett Domino Trio and Joel Veitch - Rathergood.com

Written recorded and put online immediately. Yep that's about 15 a day - one every two hours all unique and about two minutes long.
Which equals (hits F12 for calculator) approximately three hours of branded content. There we've said it: Branded content. If you multiply this with the over one million views you get about 104 views per second.
Surely that's some sort of record, no? No. (Pst. Some obligatory behind the scenes pics here)