There's not a problem I can't fix 'cause I can do it in the mix
T-SIX-TEN.COM
Launch of the legendary SE T610 phone.
The first mobile phone to have a built in camera.
We created the worlds first (no really) website dedicated to sharing mobile phone photography: t-six-ten.com
People submitted pics shot on mobiles to a new brief issued every month. We also made a book and held an exhibition of the winning photos. All this before anyone had even heard of Flickr, nevermind Instagram.
WALKMAN WOLDS
To promote a range of supercool Sony Ericsson Walkman phones, we created a supercool world for each model. Literally. Well, kind of literally.
We also invited people to create their own worlds using a custom built engine and had them stream their own music through the site (well before Spotify).
Our brief was to do something cool with Hoppers (they featured in a global TV ad). So we decided to put 100 in a warehouse, blow them up using Twitter and broadcast the whole thing live on the internet.
Our hastag #pumpt trended. For real. Alongside Berlusconi's hair and Google Wave (remember that?).
We also released the Hoppers onto the web and staged a timed, user-generated, simultaneous invasion on a global scale on all major Yahoo homepages.