T-SIX-TEN.COM
Launch of the legendary SE T610 phone.

The first mobile phone to have a built in camera.

We created the worlds first (no really) website dedicated to sharing mobile phone photography: t-six-ten.com

People submitted pics shot on mobiles to a new brief issued every month. We also made a book and held an exhibition of the winning photos. All this before anyone had even heard of Flickr, nevermind Instagram.

WALKMAN WOLDS

To promote a range of supercool Sony Ericsson Walkman phones, we created a supercool world for each model. Literally. Well, kind of literally.

We also invited people to create their own worlds using a custom built engine and had them stream their own music through the site (well before Spotify).

LIVE SPACE HOPPERS

Our brief was to do something cool with Hoppers (they featured in a global TV ad). So we decided to put 100 in a warehouse, blow them up using Twitter and broadcast the whole thing live on the internet.

Our hastag #pumpt trended. For real. Alongside Berlusconi's hair and Google Wave (remember that?).

We also released the Hoppers onto the web and staged a timed, user-generated, simultaneous invasion on a global scale on all major Yahoo homepages.