While running Dare in 2006 we couldn’t find any good young digital creatives so we decided to make them ourselves. We came up with the idea of creating DARESCHOOL - a graduate trainee program for creatives.

In the first year the application process was a live chat with Marjorie on the web for everyone to see. This was the first time live video had been used in this way. People would call the number just to see what happened. It was a lot of fun, we won a lot of awards, but the main thing was that we got five great creatives from it.

The second call for entries was conceived as an ironic take on the omnipresent and sometimes irritating infographic. It worked to attract candidates and win lots of awards. It failed to stop the infographic madness. The animation got staff pick on Vimeo.

The third instalment saw us take to the streets of London to reel off a host of internet cliches that we thought needed to be called out. With no budget we bagged us a Campaign Big award. Nice.